Brand guidelines
The Bella Mimos brand
Everything you need to show Bella Mimos correctly — on the web, in print, on uniforms and in social posts.
ZIP · logos, icons and colours in SVG and PNG
The mark
A lotus opening above a soft curve. The lotus stands for calm and self-care; the curve beneath it is a gentle caress — a mimo.
Together they say what we promise every client: relax, you are in good hands. The mark works on its own as our app icon and profile picture.
Always write the name as “Bella Mimos” — two words, both capitalised. Never “BellaMimos”, “Bella mimos” or “BM”. The website is bellamimos.com.
Logo
Use the primary logo whenever you can. Pick another version only when the space or background needs it.
Primary logo
On cream, white or light photos.
Reverse logo
On plum or dark photos.
Stacked logo
Square spaces: signage, uniforms, packaging.
Lotus mark
When the name is nearby or space is tight.
Wordmark
Text-only places: invoices, email signatures.
One-colour logo
Embroidery, stamps, engraving, one-colour print.
More versions: black · stacked, white · mark, white · wordmark, white
Clear space
Leave empty space around the logo at least as tall as the lotus's centre petal. No text, edges or other logos inside it.
Minimum size
Horizontal logo: 120 px wide on screen, 30 mm in print. Lotus mark: 24 px or 8 mm. Smaller than that, use the favicon.
120 px · 30 mm
24 px · 8 mm
Colours
Plum and cream carry the brand; rose adds warmth. Gold is a spice — only for stars and special highlights.
Primary — buttons, app icon, key surfaces
Headings and logo text
Accent — petals, highlights, illustration
Accent words in headings
Main background
Soft panels and cards
Body text
Stars and special highlights only
Balance
Roughly 60% cream, 25% plum, 10% rose and 5% everything else. Lots of calm space, one strong colour.
Readable text
- AaPlum or ink on cream — any size (11:1).
- AaWhite on plum — any size (12:1).
- AaRose dark on cream — large headings only (3.8:1).
- AaRose on cream — decoration only, never for text.
Typography
Two typefaces, both free on Google Fonts. Use only these two.
Fraunces
A beautifully pampered lifestyle
Aa Bb Cc Ññ 0123
Fraunces for headings and the wordmark. Set one word in italic rose dark for emphasis, as in “Bella Mimos”.
DM Sans
Beauty, wellness and home services at your home, hotel or event — booked in minutes, paid securely.
Aa Bb Cc Ññ 0123 Medium Semibold
DM Sans for everything else. Regular for reading, Medium for buttons and labels.
| Use | Typeface | Size |
|---|---|---|
| Page title | Fraunces 500 | 40–48 px |
| Section heading | Fraunces 500 | 28–32 px |
| Card heading | Fraunces 500 | 20–24 px |
| Body text | DM Sans 400 | 16 px / 1.5 |
| Small print, labels | DM Sans 400–500 | 13–14 px |
| Eyebrow (UPPERCASE) | DM Sans 500, +20% tracking | 13 px |
App and browser icons
The lotus on a plum tile is our app icon, favicon and social profile picture. All of these are already live on bellamimos.com.
Do and don't
✓ Do
- Use the files from the brand kit — never redraw the logo.
- Keep the clear space and minimum size.
- Use the reverse logo on plum and on dark photos.
- Place the logo on a calm, plain part of a photo.
- Show real clients and real results in photography, in natural light.
✕ Don't
- Stretch, squash or rotate the logo.
- Change the colours or rearrange the petals.
- Add shadows, outlines, glows or gradients.
- Retype the name in another font.
- Put the colour logo on plum or on busy photos.
- Use rose for small text — it is too light to read.
Voice
We sound like a trusted friend who also happens to be a professional.
Warm
Friendly and personal. In Spanish we use “tú”.
“Hi Ana! Carla will be at your door at 10:00 to do your hair.”
Polished
Short, clear sentences. No slang, no shouting, few exclamation marks.
“Bridal makeup with a trial, for you and up to 6 guests.”
Reassuring
Always say what happens next: who comes, when, and what it costs.
“You pay only once your booking is confirmed. Free cancellation up to 24 hours before.”
Need the logo for a partnership or article?
Bella Mimos is a brand of Pretty Things Online SRL. Partners and press are welcome to use these files when they follow these guidelines.